Maxxis was founded in 1967 in Taiwan, initially as a subsidiary of Cheng Shin Rubber Company, with the ambition to produce top-quality tires for a diverse range of vehicles.
From its inception, the company manufactured bicycle tires. Over the decades, it gradually expanded its operations to other market segments, including tires for motorcycles and ATVs, such as the MU-10 Big Horn quad tire, as well as tires for lawn and garden equipment, karting, and ultimately, the automotive industry, covering passenger cars, 4x4 vehicles, and light trucks.
Right from the start, the company aimed to build customer loyalty from an early age, offering tires tailored to bicycles and cars, based on their needs and different life stages.
Today, Maxxis employs nearly 20,000 people across approximately 150 countries, including Taiwan, China, Thailand, Vietnam, the United States, Canada, the United Kingdom, Germany, the Netherlands, Japan, and Dubai. Maxxis is guided by values such as quality, integrity, diligence, respect, and service.
The brand is also involved in the automotive world as a sponsor, supporting events such as the Maxxis British Supersport Championship, the Xtreme Rock Racing series, and The Drift Fury drift series.
Maxxis is also involved in various sports, including football with the Aston Villa soccer team in the UK, as well as renowned baseball teams such as the Atlanta Braves, New York Yankees, and Detroit Tigers.
Maxxis currently operates five research facilities worldwide, housing hundreds of chemists and engineers. These teams have access to state-of-the-art equipment to ensure that Maxxis offers up-to-date and high-performance products.
Among the brand's recommended tires, you will find the following Maxxis models: the Maxxis Premitra All-Season AP3, ranked 4th out of 31 tires in the Auto Bild 2019 all-season pre-test and 7th place in the Auto Bild 2020 full all-season test.
The Maxxis Victra Sport 5 VS5 is another popular model from the Maxxis brand. It is recognized for its outstanding performance on both wet and dry roads, as well as its durability. This ultra-high-performance tire has been designed to meet the needs of the most demanding drivers, offering excellent handling and increased stability at high speeds. It was highly recommended after securing 3rd place in the ADAC 2020 tire test.
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